The online-commerce is booming, but customers are getting more and more demanding and often stop the buying process in case of the slightest inconvenience. Using Magento, you already have a huge advantage as an online retailer with the leading online shop-systems – the market share makes up to 26 percent. Yet you often reach the limit with standard functions.
Magento is the most popular eCommerce software.
The so-called extensions may mitigate the faults. This enables online retailers to improve the customers’ shopping experience, as well as to free up precious time at process automation. With thousands of different extensions at the Magento marketplace, the choice may be pretty difficult, mainly because of the core idea when you want to snag the maximum of your online shop.
In this article, we will offer you the best extensions for the main problem areas of eCommerce.
Fact: 93% of all online activities start with searching!
The online shop, which does not appear in Google search results, fails. It may have an excellent design and an extensive range of products but still have no visitors. With the SEO criteria optimization, your online shop may be listed higher in Google results, thus increasing the number of visitors and achieving a higher conversion rate.
Magento Extention SEO Suite Ultimate by Mageworx can be a good support here. This plugin is an all-in-one SEO solution for Magento users offering metadata optimization, detailed SEO reports, internal/external networking, and even more.
Fact: Email marketing demonstrates ROI rate of up to 3800%!
OptinMonster includes several functions for increasing the conversion rate of your online shop. The extension enables you to make valuable email subscribers from the potentially breaking visitors. Since nowadays, email marketing is undoubtedly one of the most efficient online marketing strategies to contact your customers directly, any online retailer has to make use of it.
OptinMonster is very flexible, adopting a user-friendly drag-and-drop feature to create outstanding designs. The extension also has one exit-intent technology that tracks the mouse movements and directs users to the pop-ups before they leave the website.
If we talk about email marketing, we can’t pass over the world-known MailChimp extension. 100-% one of the most influential players on the market, MailChimp stands out for its success tests in the application field. You can be sure that your emails will always reach the point. Having a brilliant interface, user-friendly organization, and drag-and-drop functionality, it may be used by everyone.
One of the most valuable functions of MailChimp is its A/B testing, which allows you to analyze and improve the results of two different versions of emails to a target group taking into account opening rates.
A/B testing (also known as a split testing) is a way of testing enabling testing and comparison of the impact of two very similar versions (only a few different variants) of a webpage on a target group. When having results, it is possible to conclude not only what version leads to a higher conversion rate, but also helps to find out the reason through changing their variables. It’s worth, for example, to carry out many tests for the entire checkout process to find out, at what point and for what reason the customers ceased their purchasing process.
Optimizely is one of the leading providers of A/B testing, and it is also available as Magento extensions. Apart from the user-friendly interface, Optimizely also offers a wide range of functions by means of multi-variate tests.
Fact: Live chat problem-solving with a 73% higher satisfaction level!
The availability of a live chat function gives many benefits not only to you as a manager, but also to your customers. No wonder professional chat advice leads to a higher number of sold products. With the right live chat extension for your online shop, you can care about potential interests through the buying process and finally make them available for purchase. The extension, that on all sides, the “right” one is Olark.
In addition to the primary feature of a live chat function, Olark offers a co-browsing extension, that allows you to see the current browser of your customer and thus, knowing that, navigate directly through your online shop. This function is especially important for online shops and enables access to a current state of customers’ shopping cart.
Fact: 75 percent of all online visitors are ready to buy something if they get relevant product recommendations
It is cheaper for you to keep a customer than to get a new one. Personalization in online marketing has become increasingly important during recent years. In e-commerce field places emphasis on the best possible customer approach and personalized product recommendations. Relevant and personal content encourages old customers to get back to buy from you again, and besides that, better manages new customers through the website.
Nosto is an extension that every customer finds unique to make the buying experience as close to customers’ preferences as possible. For this purpose, the extension uses thousands of data points from your online-shop. Together with the personalized offering of products, Nosto also uses Facebook ads, related pop-ups, and automated emails.
A personalized search process is an indispensable element for a custom-oriented online shop: Customers should find the desired product with a few clicks.
Having a Magento extension “Product Advisor,” you can offer your customers a rather personalized buying experience. Imagine this solution as an online seller, that leads your customer through specific questions to the desired product. The software solution provides a detailed customization function about the number of requests layout, transition effect, and resulted in product offer.
Fact: 70 percent of online buyers cease buying because of the complicated checkout process!
OnePageCheckout is a valuable extension that serves for a drastic decrease in this problem. It combines several steps of the buying process and simplifies shopping with improved user experience. In the long run, it also reflects on conversion rates. This is a very simple way to boost your sales without the implementation of any new strategies or website optimizations. OnePageCheckout is surprisingly easy to install; it is updated automatically and offers comprehensive support.
Our final goal as a manager of an online shop is to make sales evident. In this regard, the smooth payment process is an essential part of the buying process. Sometimes online buyers cease buying process at the last moment at the payment page that may become an absolute nightmare for an online shop manager. At this point, a good payment gateway is trustworthy for a customer, with no high charges and reasonable, simple payment process.
As one of the 50 fastest developing technologies in Germany, Payone is the right choice for your online shop. Payone supports all possible payment methods and offers versatile functions that are used as protection from non-payments and frauds. The extension deals with a decrease of interrupts and maximization of the conversion rate with all payment processes automation.
10. MagePlace Backup
It is recommended to make regular backups of your online shop: Today, we live in constant danger of hacker attacks or other issues that may cause significant damage. Regular backups can help in this situation. Even though you don’t need an extension to make a backup in Magento, it can still spare some time and money, as well as enrich online shops with additional functionality.
MagePlace backup is an easy and powerful extension, which also has many flexible options. MagePlace can make a backup version of your online shop on the local or external server, as well as perform automatic storage. The extension is comparatively cost-effective and can fill you with a sense of security that by far outweighs the overall expenses.
And here you have Top 10 must-have extensions for your online shop. As we have already seen, you can bring your Magento shop to the next level by using the right extensions.
However, keep in mind that the selection of the extension shown above can be influenced by many different factors, for example, the corresponding business model or product portfolio. First and foremost, you have to know the goals and the problems of your online shop to counteract them with the right solution, and the good news is that you have a variety of possibilities for that.
Published initially on XING by Dimitri Haussmann