Third-party integrations in eCommerce are an intricate part of any online business. How can you actually use this?
The trend of API and third-party integrations are there to help you attract new customers to the store through email marketing, offer payment services, and give your business an edge in this increasingly competitive space.
There is always a unique strategy that makes your business successful. You can use different platforms, solutions, and software to get full visibility into business intelligence, accounting, and reporting, among other functions. The only way to ensure that this happens according to plan is by integrating it with features like multichannel inventory software to ensure customers’ satisfaction. The process of looking around for the needed product, adding it to the cart and checking out, should be smooth and easy for the customers.
The Benefits of Integrated eCommerce Tools
There are many benefits a business can enjoy from having integrations like email marketing software. The tools are a great way to get better ROI numbers, attract and maintain your customer base. Here’s how you thrive:
- Integrations Improve Your User Experience (UX)
When a customer clicks on your site, they expect it to load quickly and be accessible in navigation. If the page loads slowly, they will just go back and look for something that loads faster. The experience has to be seamless and satisfying. The right integrations speed up loading times, make your interface attractive, and make purchasing smooth. Customers will most likely purchase after you improve your store’s performance this way.
- Error-Free and Smooth Order Flow
If you face problems with delayed delivery and dissatisfied customers, the reason is that you don’t have the right integrations to smoothen your orders. Information can be provided without any errors, making sure that customers instantly receive feedback on orders.
- Expenses and Budgeting
With error-free data integrated into one system, you can avoid the chaos of working with your finances in different systems. Everything can happen at once in one program that brings together your monetary flow, budgeting, profits, losses, and other money-related functions. Suffice to say that integration benefits outweigh the traditional way of separating functionalities into different systems.
What Functionality Do I Need to Run My Store Successfully?
As an experienced eCommerce expert will tell you, there are essential integrations you will always need when running a store. They include content management functions, promos, discount code tools, smooth checkout processes, SEO optimization, reporting features, email marketing, blogs, article sections, payment method, etc.
We will look at some of the most important integrations available, how they can benefit you, and why you should get them.
Stripe provides several options with pricing structures that differ based on what you would like to use on their platform. The packages offered include:
- radar (machine learning tool to prevent fraud);
- sigma (for business data);
- atlas (to turn an idea into a startup);
- issuing (to create, manage and distribute both virtual and physical cards);
- premium support.
All of these packages have different prices that you can find here.
Some of the best features offered by Stripe include:
- Tools to build an optimized checkout flow;
- global payments with one integration;
- compliance and security tools;
- fast payouts to your accounts;
- financial reporting;
- great premium support packages.
Stripe is well known for giving small businesses, startups, and entrepreneurs a way to collect payments made online.
Magento checkout comes with the full eCommerce platform. The pricing varies, based on how much money you make per year and which solutions you pick. The cheapest Magento 2 Commerce, costs $22,000 per year for businesses that make $0-$1 million per year.
Straight out of the box, Magento Checkout consists of just two things; review and payment information & shipping information. Users can add customizations to the custom module.
You can add features like:
- New checkout steps;
- customize the view of an existing step;
- custom payment methods;
- custom validations before a customer can make an order;
- custom shipping carrier and shipping carrier validation;
- mask for ZIP code, custom templates for a form field, and a new input form for checkout.
Magento 2 checkout makes the experience better by eliminating the need to force customers to create an account, giving the mobile layout a facelift, saving addresses by default, and putting the shipping address first, among other new changes.
You can sign up with Authorize.net directly or get a merchant account from a provider that’s partnered with the company. The nature and size of your business will determine the option you take. The service is for businesses with a merchant account that need the tech to process and accept payments.
There is no setup fee. The monthly fees are $25, with a 2.9% charge plus $0.30 per transaction.
They provide features like:
- Fraud prevention;
- mobile and MOTO payments;
- online account access;
- billing services;
- security and compliance.
The company is known as one of the best and most widely accepted gateway providers for merchants.
Useful resources: Payment Gateways to Be Integrated Into Magento Shop
Multichannel Inventory Management Software
With a full multichannel inventory management system, you can access inventory, shipping, vendors, warehouses, prevent lost sales, keep customers aware of their orders, and be happy after receiving it. You can balance how much stock you have, eliminate space wastage, avoid overselling, and have complete inventory visibility. Here are some solutions you can integrate with.
For retailers looking to multiply, Veeqo – a cloud-based inventory management software is the way to go.
With it you can:
- Sync inventory across all your sales channels;
- manage orders;
- pick and pack quickly;
- and use the Veeqo scanners to ensure you ship the correct items.
They have a 14-day trial on all packages with fair pricing for each. You can pick a custom plan by indicating how many orders you want to shop through Veeqo in a month or a year. The packages cost from £120 to £200 per month, including Enterprise options with custom pricing available upon request.
Veeqo processes more than 1 billion euros every year in sales with excellent ratings on TrustPilot (4.5/5) and Capterra (4.4/5).
The system created by ChannelGrabber helps you manage your stock, orders, dispatches, and other inventory details from one interface. The customer support is great if you need any help. You can now update every detail in real-time while making sure that your customers are happy. Pricing starts from $150 per month, with no free trial available.
Some of the best features they offer are:
- Listing and content optimization;
- simplification of order management;
- designing and sending invoices;
- stock and inventory management;
- faster shipping;
- easy customer message management.
ChannelGrabber is known for being simple to use and providing personalization tools to give each business a distinctive print.
With Finale Inventory, you can sort, analyze prices and products, generate barcodes, track sales, and purchases.
Five subscription packages start with Bronze at $99 per month for two users, processing 1000 orders a month, 100,000 items, email support, and other necessary provisions.
Silver costs $275 a month and increases the number of things you can do, like users, items, orders, and integrations. The Gold package costs $449 a month, the Platinum costs $649 a month, and there’s a Custom package for those who run much bigger operations.
Email and Marketing Automation Integrations
Email and marketing automation is an important way to get the word out. You can connect, sync, and operate other programs from one place to promote an ecosystem that works like a well-oiled machine to maintain a working marketing funnel. Here are some of the best email marketing software.
Sendinblue is possibly one of the cheapest all-in-one solutions. It has more than 80,000 users and sends over 100 million emails every day.
There is a free plan to start you off with marketing automation, phone support (expires after 60 days), and use available 300 emails in a day.
If you want to go for something more advanced, you can pick one of their paid packages. They charge based on the number of emails you send, rather than how many contacts you have. The paid plans start from as low as $25 per month for 40,000 emails.
The other tiers are:
- $39 per month for 60,000 subscribers.
- $66 per month for 120,000 subscribers
The best part about Sendinblue is that they have low-cost plans, great email automation, a landing page editor, SMS marketing capabilities, and deliverability.
Constant Contact is another great tool, starting at only $20 per month for small to midsize businesses. It has an interactive and intuitive user interface for easy access, features modern and simple designs that do not skimp on any of the details you want to have.
Customers who would like to use the software are given a free trial of 60 days.
Some of the best features you will enjoy are:
- Community support;
- advanced contact management;
- segmentation, to target specific audiences;
- the ability to launch Facebook ads from your account;
- retargeting, to show ads to your website visitors as they browse other websites.
Even though other solutions like Campaigner and Mailchimp are ranked higher, SMBs won’t have trouble getting the most out of this one.
Drip has a great pricing model with complete transparency. With it, you pay depending on the number of subscribers you have.
Here is a breakdown:
- Up to 2,500 people $49 per month;
- 5,000 people $122 per month;
- 10,0000 people $184 per month;
- 20,000 people $308 per month.
The prices scale to 160,000 people. Beyond that, you have to call in for a quote.
The best part about Drip is that they give you every feature they have, at any price point. You can do A/B testing, automate email workflows, segment your lists, and use their eCommerce CRM tools. Because they don’t limit price features, even those with very few subscribers can enjoy the same things as those with many subscribers.
Customer Support Integrations
This type of integration allows you to leverage critical deal drivers, solve customer problems, retain customers, and achieve M&A’s goals by focusing on a better customer experience. Here are some tools to help with that.
As CRMs go, HubSpot is one of the top contenders, as it provides a great experience for many small and mid-range businesses. With a wide range of add-ons, they can scale up to be a reliable solution for many companies looking to manage their customers’ integration department.
With their freemium model, you can get a free version of HubSpot that allows you to do ticketing, live chat, team email, email templates, calling, email, and chat to a ticket, ticket creation bots, scheduling meets and reporting.
There is a lot more you can do if you upgrade to the freemium model. It costs $400 per month and features the full customer service software you would need.
LiveChat brings you three main components to help with customer support.
- The web-based chat window.
- The web-based control panel.
- The operator application.
With great customization, an integrated ticketing system, real-time traffic monitoring, and team management features, you can do a lot more.
It may be the priciest of the options available, but there’s a reason for that. The number of features is staggering. There is a free trial, the Starter Plan ($19), Team Plan ($39), Business Plan ($59), and the Enterprise Plan at $149 per seat monthly.
Zendesk is more of a suite of apps than anything. It has very flexible pricing plans, making it an excellent choice for businesses of any size. The main components are:
- call centre;
- knowledge modules.
Each of the components can be upgraded separately. The support plans include basic chat, call centre, and knowledge base. So, even with the basic plan, you get an industry-class help desk. There is a free trial to test the suite.
After that, the pricing plans break down as follows:
- Zendesk Support Essential $9
- Zendesk Support Team $25
- Zendesk Support Professional $59
- Zendesk Support Enterprise $125
- Zendesk Support Elite $199
*The price is per agent per month.
Zendesk Chat Lite is free.
Useful resources: Top 10 Extensions for Magento Shops
In making a list of what you need, the content provided here is about how to streamline your eCommerce channels will be a great place to start. It doesn’t take long to find what works for you. Some of you need enterprise-level solutions, while others need something much simpler with minimal fuss.
To reach even more customers, you can get options like YouTube video integration on websites or the Instagram gallery feed. Marketing stats indicate that marketing on social media is great for business. For that reason, you will need to look at other integrations that allow social login.
Finding out what works for you takes research, testing out premium models and other provisions, to find out what works best for you. We hope you find this list useful in your search for integrations essential to your eCommerce platform.