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Reifen-Berg

Reifen-Berg is a Germany-based online distributor of wheels, tyres and spare parts for cars on the European B2C market. The online shop offers dozens of tyre models for all kinds of vehicles.

reifen-berg.de
Country Germany
Industry Automotive
Timeframe 61 months
Team 2 Back-end developers, Front-end developer, DevOps, Project manager, QA engineer
Reifenberg

Challenge

Migration

Reifen-Berg turned to us with the primary goal of migrating their website and all its 28 extensions from Magento 1 to Magento 2. The project was to involve importing all products, categories, attributes, customer information, CMS pages and email templates while retaining the product structure.

Pricing and Payment

Such an extensive website migration involved numerous updates. We were tasked to update prices and inventory from the old site. Moreover, the company has two groups of customers, each requiring different payment rules, so our team had to tackle multiple payment methods and tax rules. 

Search Optimisation

In conjunction with the main tasks of the project, we were asked to implement a custom search functionality that enables buyers to use filters to easily find items. 

Multidomain

Reifen-Berg owns two websites, each with a different target audience. Therefore, our experts had to develop a multidomain multistore.

Reifen-berg

Solution

We started by migrating the online shops to Magento 2.3.1. During the import, the stores’ data was transferred smoothly, without any losses or issues. Our team also built a multidomain multistore to ensure control of the shops’ workflow and to automate the core business processes through one admin panel. 

The scope of work was:

  • Custom search functions;
  • Multiple payment methods and tax rules for different customer groups;
  • Enabling the upload of products and the update of prices from the old site;
  • Implement Magento’s ’Porto’ template;
  • Module customisation;
  • Enhancement of the website by integrating with eBay and Amazon using the M2E Pro module.
  • Ongoing support of the project;
  • Refinement of pricing import logics to ensure accuracy and efficiency;
  • Cron job will be created to automate the process of reducing the database size, enhancing system performance;
  • Minor updates to the front-end to improve the user interface and experience.
Reifen-berg

Result

Our close collaboration with Reifen-Berg allowed us to transform their old websites into sleek online stores, supporting the company’s role as a lead German distributor of tyres and spare parts for cars, motorcycles and other vehicles. Both online shops are now successfully serving around 2,000 customers each month.

Reifen-berg
Numbers
15% More lightweight due to reducing modules.
29% Increase of conversion on Desktop after full customisation.
30% Of traffic increase per month.
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