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Search Engine Optimisation (SEO)

We tackle SEO basic setup, Magento SEO strategy implementation, comprehensive audit, and Search Engine Optimisation services to ensure your eCommerce site makes it to the top of the search engine rankings.

We will analyze your web presence to determine the best practices needed to push your e-commerce site to the top of the search engine results. Our team forms an implementation plan that provides real and measurable results. The purpose of our audit is to identify all the issues that are affecting your site’s organic search performance and then we will optimize the site to overcome the issues.

What We Solve

Increase Page Ranking on Google

The goal is to increase page ranking on Google for your eCommerce site. To obtain the goal, first, we focus on keyword research and a website structure. SEO is essential, which means focusing on keywords while collecting the semantic core so you can reach your target audience on all fronts. All pages must have coherent structure and categories that make shopping for specific products user-friendly. Google does note certain criteria like website hierarchy, which will directly impact your site’s search ranking and drive traffic. The last part is the analysis of the competition. We will evaluate and analyze not only your advertising, content, backlinks, site structure, and marketing but your competitions so you can stay on top.

Make the Web Pages Faster

YYour website needs to stand out with speed, SEO trends, and catchy CTAs to grab customers’ attention. We will help you implement structured data by focusing on microdata such as reviews, keywords, prices, backlinks, and rating switches, making your site more appealing to search engines. Search optimization of pages and descriptions using visual content will also help grab the attention of Google algorithms. We will also tweak on-page descriptions for your entire e-commerce platform.

Local SEO

We aim to boost your local presence on Google, which is a major driving force in bringing customers to your business.

On-Page Optimization

With page search optimization, we can help your web pages rank higher and obtain far more relevant traffic via the search engines. We look at both content and HTML source code. Using link building, our team will place internal and external links to promote credibility and distribute the hyperlink to add value with higher-ranking sites and top priority pages. Our team will also look at local SEO to optimize your SERP for local search queries to greatly increase your site’s visibility in regional sites.

Ongoing SEO reporting

We create tailored reports that are accessible anytime through Google Data Studio, and we ensure that the data displayed is clear and includes commentary with actionable plans.

Off-Page Optimization

We will focus on link building for SEO which includes backlinks to the webpage from certain authority sites, social bookmarking, and social media. Our goal with off-page factors is to improve your site’s search rankings. We embrace the true scope of all SEO services, so your e-commerce site gains top search engine rankings. Your eCommerce site can achieve the first-page status using faster loading speeds, organic results, and lower user bounce rates. Let us work with you to build a smart SEO strategy for your website.

WhiteHat marketing strategies

We stick to Google’s guidelines to make sure that your site will see the benefit of our work for years to come.

What Does Our SEO Service Include?

  • SEO Auditing

    Our SEO audits pick up everything from bad links that could be damaging your website’s authority, to technical issues holding your website’s rankings back.

  • Keyword Research

    Our keyword research identifies the commercial terms likely to lead to revenue and the informational terms that indicate a potential buyer in the early stages of their search.

  • Analytics Set-up and Auditing

  • Page Optimisation

  • Backlink Analysis

  • Technical SEO

  • Link Building

  • Competitor Research

    SEO Specialist will use this research to decide which of your competitors’ strengths — and weaknesses — they can use to improve your website’s ranking.

What’s Involved in Search Engine Optimisation?

Search Engine Optimisation is to improve your website, so it ranks better in Google and drives more traffic. The team working on your Search Engine Optimisation campaign will include an SEO Specialist and a Content Marketing Specialist who work together to optimise your website. Everything we do and every decision we make is directed at generating as much ROI as possible for you, as quickly as possible. We analyze your site for the current indicator in search engine optimization.

Analyse Current SEO

We kick off every Search Engine Optimisation campaign with an audit of your website and analytics setup.

Research Website’s Industry

This competitor research will include a review of your competitor’s SEO strategies, content, and the types of links they’re building — and how they’re building them. Your competitors’ content and link-building strategies often indicate what’s working well in your space — or not.

Draft Search Engine Optimisation Strategy

Based on research, draft a list of the best actions to take to improve your website and hit your long-term traffic, leads, and revenue goals.

These tasks will include:

  • Optimisation of your website and its content
  • The creation of new content
  • The improvement of off-site SEO signals — such as the quality of content linking to your website.

Create Outstanding Content

By providing the best possible content for your audience’s different search queries, your website is more likely to be highly valued. This value should lead to an increase in brand authority, trust and ranking improvements.

Continually Make SEO Improvements

Search Engine Optimisation is never a once-and-done process. Always keeping an eye on wider Search Engine Optimisation changes brought about by things like algorithm updates, to make sure you’re well-placed to enjoy long-term growth.

Search Engine Optimisation is not an instant marketing solution. It takes great skill and time to take effect but that builds results that are solid, stable and important long-term factors for the growth of your business.

Our team constantly monitor and analyse your website’s Search Engine performance, making adjustments where necessary, optimising content and building links to ensure maximum results.

Firstly:

  • Increase your website’s visibility on Google
  • Increase your number of visitors
  • Increase your volume of enquiries

The Benefits of Search Engine Optimization Services

  • Individual SEO Strategy for Each Project
  • Deep eCommerce Expertise
  • On-Site Optimization
  • Skillful SEO Specialists

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