When you increase website speed, it helps with the page’s rankings. Not only does your website get the chance to rank higher, but it is also something visitors like. Everyone wants to click on a page, inhale once, and boom! It’s open.
From the techniques that include opting for fast hosting to removing excess modules from the site, your rankings will benefit from a faster loading speed.
Those few extra seconds are a part of your conversion rates. Slow sites destroy conversions. According to hobo web studies, 47% of consumers expect the website to load in two seconds or less. About 40% of visitors will abandon their search when the site takes three or more seconds to load.
That could be almost half of your visitors down the drain because the site took three measly seconds to load.
You can do something about this and retain your visitors.
Today, we are going to dive into some innovative ways you can do to increase website speed.
How to Check Site Performance?
Before looking for ways to increase website speed, you should first check your site’s performance. If you know how it is performing, you will have a full picture of identifying the areas that need change.
Here are some great tools for you to use.
The WebPageTest tool offers you the opportunity to run speed tests from several locations worldwide using real browsers and at speeds available to potential customers. The information gleaned include resource loading waterfall charts.
Using the page optimization checks provided here will пшмуprovide a clear path for improvement as the tests cover video capture, multi-step transaction, content blocking, and other essential parts of the store. You can faster react to the error and improve those areas of the site.
2. Google’s Test My Site
This tool from Google will help measure your site’s loading speed and suggest improvements you can make to get a better look and feel of your website. It can be used to benchmark your site against that of competitors and see where you’re falling behind.
3. PageSpeed Insights
PageSpeed Insights gives you a full report on how your pages load on both desktop and mobile. Then, you receive suggestions on what to do to improve the speed. The tool is great for debugging performance problems even though it may not always capture real-world constrictions.
4. Pingdom Website Speed Test
Pingdom is a cost-effective and reliable performance monitoring tool with more than 70 global polling locations that you can use to verify the site’s performance in various areas worldwide.
Understanding the Color-Coded Score
When looking at your website’s performance, a simple color-coded score shows how much work you have and what you need to improve.
- 0 to 49 (red): Poor;
- 50 to 89 (orange): Needs improvement;
- 90 to 100 (green): Good.
Good user experience will give you a score of 90 to 100. However, to score 100 is a challenge. The effort to go from 99 to 100 would be the same as going from 90 to 94.
Choose Fast Hosting
Fast hosting brings with it many advantages. These services have advanced servers that aren’t overloaded and will allow you to get things done faster.
So, you get:
- More speed;
- Improved security;
- Higher conversion rates.
When looking for a host server, check out services that offer dedicated web hosting to ensure that you get all the resources needed to run an efficient website.
One of those reliable hosting providers are:
Optimize Space on Hosting
Optimizing space on hosting is a technique where you delete what you don’t need from the server’s storage capacity that hosts you.
On the host server, you will have stored publicly viewable information anyone can see on your website and space for the components that run the site.
Some of the steps you can take include:
- Remove the old cache;
- Remove your old product cart;
- Remove backups you don’t need;
- Delete unnecessary plugins;
- Delete junk files;
- Don’t use flash elements unless you need to.
Optimizing space allows faster retrieval of the requested information, which in turn, makes your pages load faster.
Optimize your Server
Server optimization is a process by which app distribution, data processing, and server performance are improved. Here are ways you can do that.
Magento Server Configuration
Hosting by Magento is a great option to begin with. Here are some Magento Server Configuration tips you can use:
- Make sure you are on the updated version of Magento;
- Skip the built-in cache and use Magento 2 Varnish configuration instead;
- Use Redis or Memcached for better performance;
- Update the indexers;
- Inspect third-party modules;
- Enable Magento flat catalogs;
- Opt for CSS/JS minification.
The whole idea is to find what makes the website lag and fix the problem to ensure that you do not lose precious seconds.
GZIP compression is a method of making files smaller so they can be transferred faster over networks. It is a file format. The service enables compression of files to make sure that the websites load quicker.
Enabling this Gzip compression is now standard practice, and if you aren’t doing it, you are missing out.
To enable GZIP compression, you’ll have to access the webserver configuration. They all have different ways to enable compression, including Apache, Nginx, Litespeed, or .htaccess.
Turn Caching on of Browser
The browser cache is a mechanism through which data like images and HTML needed to view a website are saved on a machine. This is because holding the data in cache helps with bandwidth, as it takes less time to load a cached version of a website that has already been saved.
Utilize Caching from Server
A cache server is a network service that saves your website’s content locally by placing the requested information online, in temporary storage called cache. Doing this from the server and on the browser will make the pages load faster.
HTTP/2 is new but is enjoying a growing user base. According to Pingdom, nearly 84% of all modern browsers and 27% of websites support the protocol. With improved performance, reduced latency, better error handling, and lower overhead, the protocol is a great way to increase the speed of your website’s load time.
JS & CSS Files Optimization
Optimizing CSS and the JS file will make your website faster. The source code has to be optimized to do things like combining JS and CSS.
Minify JS & CSS Scripts
Here are some ways to minify JS code:
- Check and remove unnecessary code;
- The JS goes at the bottom and the CSS at the top;
- When targeting multiple browsers, use split CSS files, reducing their size;
- Reduce whitespace;
- Document all your code and what it is used for.
It is advisable to resize images to be only as big as they need to be without losing clarity. Start by compressing the image, use a CDN to deliver images and other content, enable caching, use a plugin for page caching, and disable hotlinks for images, among other things.
Magento Updates for Speed Optimization
As with any software updates, the Magento updates are released to ensure that bugs can be fixed. So, whenever there are updates, you should consider updating Magento to the latest version.
Remove Excess Modules from the Site
Excess modules in a site mean unnecessary code, more information to load, and, subsequently, slow loading. Remove what you do not need. Minify JS file, combine JS with CSS and compress everything you can for faster load times.
Compress Modules If Needed
If you have modules that you need, consider compressing them to ensure that they do not take up too much space. As we have said before, the more space you take, the longer the pages take to download.
The tips and optimization changes we have suggested here are basic. Finding out the possible problems is the first step to coming up with a solution that works. Some things you have done right, and some need tweaking.
Using the tools that do website speed analysis is one way you can know what is wrong with the website you have and what you need to change. To get detailed reports is even better because it will allow you to know exactly what to change.