Welcome to our complete eCommerce SEO strategy guide, where we will discuss the best practices for store owners. In our brief examination of SEO, we will highlight the best methods to capture traffic using Search Engine Optimisation to attain higher page rankings.
SEO combines data analysis and creativity.
You might be wondering how to fuse the science-oriented analytical side with the creative side?
In this article, we will explain why and how SEO is effective, how it helps you compete, and how to tell that it is working.
Did you know that this works, not just for those with the online store but those with physical stores as well? You have heard before that an online presence is important, regardless of your physical location.
If you have the interest to learn more about eCommerce SEO strategy ideas and solutions, read on.
Why Is SEO the Most Effective Way for eCommerce Websites Maximise Sales
eCommerce sales are tied to the volume of traffic. You need proven SEO techniques to increase your visibility.
Using SEO, you can save money because:
- It is increasing visitors to your store
- You get a lot of qualified leads just by offering valuable information
- You can build trust and credibility around your brand name by offering the best information
- SEO enhances the shopping journey and navigation experience
- SEO is cheaper than paid traffic/leads
SEO, done right, is a better way to build a good reputation and achieve higher visibility levels.
Our eCommerce SEO guide will teach you how to offer accurate and useful information, smooth website navigation experiences, and simplicity.
Read on the useful article: Magento SEO Tips Which to Help You Increase eCommerce Site Visibility
Carry Out In-Depth Keyword Research for eCommerce Product and Category Pages
Everything you do or say on your website is or should be guided by main-word research. Every eCommerce SEO strategy needs a cache of keywords to use in product and category content creation.
A cursory look at keyword research advice online reveals that informational keywords offer the best results.
They are helpful for some types of content, but, as a merchant, your SEO keyword choices revolve around the product itself (name, alternative names, synonyms, etc.)
It is recommended because product keywords are longer (also known as long-tail keywords) and have less competition, and convert better.
So, where do you get them?
#1. Your Biggest Competitor (Amazon!)
By simply keying in a keyword of your products on Amazon, the search box will display suggestions. Since they are centred on the product, they make excellent main words to use in category pages.
Categories also appear above the suggested keywords. They are useful too in writing categories and product pages.
#2. Keyword Tool Dominator
This tool is designed to scrape Amazon for search recommendations to save time. It then gives you propositions that include long-tail main-words and other iterations which would have been harder to come up with.
#3. Competitor Categories from Amazon
Category pages are part of your SEO for eCommerce website strategy, which is why using Amazon as an example is a brilliant idea. For instance, you can click on the ‘All’ button to see what categories Amazon uses.
Categories lead to sub-categories and even more sub-categories under that to make it easy to find products.
Wikipedia is a treasure trove of product keywords. Since people from different places use different names for the same items, those synonyms are crucial and should be used to tag and categorise.
Other tools to use in keyword research for eCommerce sites include:
User-Friendly eCommerce Site Architecture
Architecture refers to the arrangement of the choices you make for your site.
The two things we keep in mind as developers are:
- Simplicity and scalability must be incorporated in site architecture design;
- Users should be able to navigate back to the homepage from other pages, using no more than three clicks.
Without optimisation, substandard eCommerce site architecture can lead to:
- Confusion for site visitors;
- Problems when adding new sections due to scalability issues;
- Navigation glitches.
A flat site structure is recommended since it allows Google to index all of your pages. The keywords you use in all pages come into play to affect your rankings.
Implement On-Page SEO for eCommerce Product Pages
Categories and product pages give the most traffic and consequently sales.
This is because proper optimisation means that they get the particular product page they are looking for. If you can get them to the categories and product pages the first time, you can convert them.
So, how do you enhance your product pages and categories to capture the specific searches?
#1. Title Tags
You need to use the target keywords in the title tag. A less obvious use of tags is the addition of modifiers to boost your chances of showing up when someone does long-tail searches.
For example, if you are selling a ‘smart bulb’, consider adding two or more words to the tag that people may use when searching for a smart bulb. For example:
- Google Home
- Free shipping
- That work with Alexa
eCommerce SEO relies on specificity to present the best results.
The higher your CTR, the more clicks you get and the more sales you make. Calls-to-action is a great way to get people to click on a product or go to category pages. They include words like:
- Overnight shipping
- Free shipping
- (Number)% Off
For instance, the title can be “Running Shoes: 20% off and Overnight Shipping on Each Order.” With this, you get more clicks, which translates to more customers.
#3. Maximise CTR
Using longer phrases like “FREE shipping” or “All items on sale” or “Excellent selections” to ensure that CTR is completely maximised. Description tags are great because they give you room to optimise your descriptions for clicks.
That is how you come up with meta descriptions that capture keywords and offer information when they come up on searches. For instance, you could have something like:
“Find the best prices on gaming consoles today. Get FREE shipping on all orders. Click here to see all of our PS5 exclusive bundle offers.”
Win With Effective Content Marketing for eCommerce Sites
Using a content marketing strategy is a cheaper marketing method that only requires creativity and the ability to make words work for you.
Here are some tips to get you started:
- Find out where your potential customers spend their time on the internet. It could be Reddit communities or any other platform with forums and groups.
- Learn what kind of words the audience uses to describe your products because it may not necessarily be the manufacturer’s product name.
- Use the keywords you collect to create content. The content needs to be appealing, which can be achieved by writing blogs for your products, talking to experts about the products, or getting guest writers known in the field to write for your blog.
The point is to appeal to your audience in a way that they are familiar and comfortable with.
Read on the useful article: Double Online Sales with a Right Content Strategy for an Online Store
Local SEO for eCommerce Retailers
For store owners with a physical store, local SEO is your way of making sure that anyone within a reasonable geographical region finds you when they search for products you sell. The best way to do this is by the following three simple steps:
#1. Claim Your Google My Business Profile
This feature allows you to put your business details into Google’s database so it can show up in local searches. You can add an address, hours you are open, pictures, reviews, and more.
#2. Local Citations
These refer to backlinks from other local websites, including magazines, websites, and other local media. You can even claim your free Yellow Pages listing, and it will stand as a local citation.
If you are operating on a larger scale, the bigger the reach of the local citations you use, the better. You can even make separate sites for each country to make sure they all have unique local citations.
#3. Get Links on Local Sites
Local rankings are a thing, and the more you are linked to local websites, the easier it is to find you in local searches. You can include charities, blogs, legal affiliations, or any relevant local websites to build citations.
The Hottest Off-Site SEO Tactics
Having seen hundreds of techniques used, here are some suggestions for off-site SEO tactics you can use.
NOTE: Off-Site SEO refers to things that happen outside your website that help your SEO perform better.
- Write guest posts on other blogs;
- Use social media marketing;
- Use PR outreach;
- Be a part of relevant forums;
- Find a way to get invited for a video or podcast interview;
- Use influencers to reach new markets;
- Create original content and post on all available platforms you operate;
- Use optimised, high-quality graphics on media you post to.
There are tons of ways to get your name and brand out there. Any opportunity to tell new people about your product or get them to check out your store
Measuring SEO Success for an eCommerce Website
After doing all these things, how do you know if they are working? SEO is not as easy to quantify as PPC. The signs are subtle and take more time. Now, we tackle the question of how to measure SEO performance.
- Use tools like Ahrefs to track rankings- Ahrefs comes with built-in tracking features that let you know when your rank shifts. New updates have brought search visibility information and how your progress compares to the competition. It is not 100% accurate, but it gives you an indication of where you are headed.
- Integrate an SEO dashboard into your analytics account. There is a free one which you can install from here. With it, you can see subtler changes like increases in search traffic and the landing page the traffic is reaching. Information like this lets you know which keywords you are ranking for. You can perform an incognito search to see where you rank, to prevent Google from using your personal search history to change the results.
Keep using these clues to figure out where you are headed and keep on doing the right things.
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