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Category: eCommerce

Customers Retention Trends | How to Increase Customer Lifetime Value in eCommerce

Let’s start with… The Most Important Takeaways: How to Increase Customer Lifetime Value Customer acquisition costs are rising across the board, with Facebook rates returning to pre-pandemic highs. Consumers and regulators around the world are wary of big tech, pushing Google and Apple to contemplate making it harder to target ads across several platforms. Brands are experimenting with new channels like voice-powered shopping to address rising acquisition costs and advertising uncertainty. They’re also putting an emphasis on customer retention, rewarding and motivating current consumers to spend more. The Expense of Acquiring New Clients Is Increasing Online stores can increase customer lifetime value in the long…

By WebMeridian Team

October 5, 2021